Entrepreneurship at the Margins: Rethinking
Creative Business Education
This research draws on Eric Ries' The Lean Startup (2011) and proposes the Margins Method as a direct response to its limitations: while Ries builds a scientific framework for eliminating waste and finding a scalable, market-validated business model, his five principles assume rapid iteration, customer data, and measurable growth that do not reflect how creative entrepreneurs build sustainable practices through community relationships, craft knowledge, and cultural value.