Entrepreneurship at the Margins: Rethinking
Creative Business Education
This research draws on Eric Ries' The Lean Startup (2011) and proposes the Margins Method as a direct response to its limitations: while Ries builds a scientific framework for eliminating waste and finding a scalable, market-validated business model, his five principles assume rapid iteration, customer data, and measurable growth that do not reflect how creative entrepreneurs build sustainable practices through community relationships, craft knowledge, and cultural value.

 Resource Index
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About

This project began in a class at Pratt Institute,
ENPR-200: The Entrepreneurship Mindset,
 led by Jessie McGuire
with research developed by Yura Kang.

It started as an inquiry into how artists and designers sustain their practices. As we looked into Pratt Institute’s history, including initiatives such as the Design Incubator and the Brooklyn Fashion + Design Accelerator, we saw that creative entrepreneurship has long existed at the school, but often without a continuous structure.

This site is a living resource index that brings together tools, programs, and references for creative businesses. 
It is designed to help students understand what is possible beyond traditional startup models and explore ways to build independent, sustainable practices.